HISTORY

About Us

Founded in 1996, Instant Shade has spent nearly 30 years perfecting outdoor shelter solutions for every occasion. From our marquee frames engineered for Australian conditions to our in-house print studio that brings your branding to life, we combine speed, reliability and industry expertise in every marquee we deliver.

Australian Owned Family Business

We understand our customers and design marquees to Australian event specifications.

30 Years of Industry Experience

We specialise in shade solutions. Our team brings expertise and guidance to every project.

Experts in Branded Shade Products

You have a choice of print methods to suit any branding, artwork, lead time or budget.

Quality Service And Support

Our team delivers advice, transparent communication, and dependable support quickly.

Instant Shade Marquees

By the Numbers

30

30 years of experience

Decades of industry insight refine our marquees: stronger frames, better joints, faster setup, ensuring reliable shelter at every event, every time.
5000+

5000+ marquees sold

Clients and organisations nationwide rely on our marquees, returning year after year due to easy setup, lasting strength and attentive support.
3000+

3000+ happy customers

Our clients recommend us with confidence. They love our prompt support, clear communication, and our commitment to their success.
Discover

Our Journey

Here's a brief history of Instant Shade, an Australian family-owned business from the very beginning to today...

Founded in Adelaide

Originally called the “Kanopy Company”, we were the exclusive licensed distributor of the KD KANOPY brand of marquees from the USA – the Original (and still the best) Pop-Up Marquee design.

Moved to Melbourne

The two founders moved the business to Melbourne to pursue growth opportunities offered by the growing events industry at the time. It originally operated from the founder’s garage in Brighton East.

First warehouse

Our first warehouse was in Cheltenham, which we quickly filled with marquees and out-grew.

New premises in Moorabbin

The business provided both HIRE and SALES of marquees, and then added UMBRELLAS as a new product range. Soon a new warehouse in Moorabbin was required to fit all the stock.

Imported first container

Originally all our products were made in Australia, but as the world globalised we expanded our supply chain, first to Europe and then Asia.

Separated hires and sales

One business became two, as Instant Shade (Sales) and Instant Marquees (Hire) separated to allow each to focus on its specific customer base. Both businesses still operate under the one "umbrella" company and often coordinate on projects.

Introduced the NeoShade marquee range

We designed and developed our own brand of marquees to our exacting specifications, to be used in our Hire business and to Sell to our commercial customers.

Two warehouses in Moorabbin

We expanded into neighbouring warehouses in Moorabbin to accommodate the growth of the business, and added a "sewing room" for canvas repairs and custom fabrication.

Another move

Sales operations moved from Moorabbin to a much larger warehouse and office in Braeside.

Added in-house printing capability

By investing in a large format digital printer, we can now provide very fast turnaround branding options to our customers.

Solutions

Frequently Asked Questions

Can’t find the answer you’re looking for? Get in touch today and our team will be happy to assist you.

Yes. Instant Shade is an Australian owned and operated family business headquartered in Braeside, Victoria. We proudly employ a team of expert Australian staff in all aspects of sales, marketing, warehousing and logistics.

We’ve been purveyors of shade for nearly 30 years—selling, hiring and refining our designs since the mid-1990s.

Marquee Frames

  • 5 year warranty on all marquee frames (excludes Starshade)
  • Covers manufacturer faults and defects
  • Does not cover wind, weather damage, misuse or accident

PVC Canopies

  • 2 year warranty on PVC canopies
  • Covers manufacturer faults and defects
  • Does not cover wind, weather damage, misuse or accident

Polyester Canopies

  • 1 year warranty
  • Covers manufacturer faults and defects
  • Does not cover wind, weather damage, misuse, accident or water leakage

Printing

  • 1 year warranty on all digital and sublimation printing
  • Covers printing faults and defects

Yes, we provide event hire through our sister company Instant Marquees. For enquiries about marquee hire please visit Instant Marquees

Absolutely. We ship marquees anywhere in Australia and back every purchase with phone and email support from our Melbourne team, plus access to spare parts, repairs and documentation when you need them.

Need advice?

Get in touch

Let us help you pick the right marquee for you.